Insurance and investment firms must adapt and improve their offerings to align with the diverse digital demands of different client segments. Clients require digital tools and software capabilities for better engagement with their relationship managers.
The next generation of clients will have distinct needs and service expectations, seeking high-touch services combined with digital accessibility through their preferred channels and at their convenience. The COVID-19 pandemic has intensified the need for digitalisation, as advisers and clients have had to find new ways to connect remotely and engage efficiently.
Clients no longer want to spend hours filling out forms, providing the same information repeatedly or dealing with physical documents. Instead, they need quick, high-quality contact for crucial matters such as premium or portfolio discussions, significant life changes, or advice requests.
Firms should provide advisers and relationship managers with modern client management and financial planning software that offers a superior interface, flexibility in communication, and automation wherever possible. Efficient digital tools allow them to focus on activities that add value and deepen client relationships, rather than wasting time on administration tasks.
A successful adviser technology toolkit should streamline each stage of the client lifecycle, from lead generation to ongoing engagement and management. A unified software platform can automate processes, making life easier for both clients and advisers.
Supporting the Human Touch
Attracting clients is still primarily about human connection, but financial firms can leverage data and modern digital tools to make informed prospecting decisions and improve engagement. Digital acquisition strategies at the prospecting and onboarding stages can help firms stay competitive in a crowded market.
Fact-finding can be complex, so having the right tools to gather, record, and analyse data is crucial. A toolkit that can segment prospects based on their financial and lifestyle data allows firms to personalise their marketing approach and product offerings.
Automating onboarding steps, such as e-signatures and video conferencing, can free up advisers to focus on planning. A customisable platform that combines templates with personalised information can help advisers develop suitable recommendations.
Using lists and templates based on a firm’s client types and segments can assist with risk management, compliance, and standard documentation. Entering data once and sharing it across multiple functions saves time for both advisers and clients while providing a more seamless service.
Live client portal apps, rather than static PDF reports, offer a deeper level of engagement with reporting and ongoing communications. Clients can easily access their online portal to check valuations, read research and analytics, and stay informed.
WealthObjects’ Digital/Robo Advice and Hybrid Digital Advice Platform technology provide a comprehensive solution for firms looking to deploy digital offerings quickly and customise them without lengthy development or deployment times.
In conclusion, embracing digitalisation is essential for the success of insurance and investment firms in the future. To meet the needs of the digital generation, firms must enable their advisers to provide customisation and value-added services through hybrid digital business models that enhance client engagement.
– Team WealthObjects
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